top of page


Freedom to do the work you love with people you can trust.

Design Research, Web-Platform


As the workforce moves towards a gig economy, how can we help freelancers and independent workers who don't have the benefits and support structures that accompany a traditional office job?

Design Team

Seona Joung

Hui Zheng

Catherine Stoddard


Freedo is a platform that empowers freelancers and independent workers to build networks and community. Through meetups and team projects, freelancers can meet new clients and get to know new collaborators to expand their network.

My Roles

Project Co-Manager

Lead User Interviews

Insights and Design Principles

Concept Ideation

User Testing

Systems Mapping


Freedo offers a new way for independent workers to find and conduct work.

freedo_pg 1.png

Freelancers collaborate with existing contacts or discover new collaborators to expand their networks.

freedo_pg 4.png

View collaborator profiles and connections and start building a team.

freedo_pg 3.png

Freelancers can go solo or join collaborators to tackle projects together. Clients pitch and freelancers pick the work that fits them.

freedo_pg 2.png

Meet ups allow collaborators to meet each other or new clients in person to build trust.

freedo_pg 5.png

Design Process







Final Product

Identify Stakeholders

Create Discussion Guide

Interview Users

Generate Insights

Design Principles

How-Might-We Questions

User Journey Game

Concept Ideation

Co-Creation Workshop

Group Critique

Rapid Prototyping

User Testing & Feedback


We interviewed ten Subject Matter Experts across a variety of professions to understand their points of view and learn about their experiences.

Key Insights

Anyone could be a freelancer at any time in their career.

_MG_3791 copy 3.jpg

“When you work for a company, they always try put the idea across that, ‘Oh, we’re a family.’ But on the day you’re laid off, you see how little of a family you are. The lay off process is always very sudden. So why not? Why not do freelance work? You’re in charge of yourself."

Independent workers want networking events where they can form more substantial relationships over time.

_MG_3977 copy 2.jpg

“I’m an introvert, so I find networking painful. It’s completely energetically overwhelming to me. I’m good in small groups. When you throw me into a big group, I’m very shy. I’ve talked to a lot of other freelancers who feel similarly."

Freelancers working in isolation prevents transparency around important issues like pay and healthcare. 

_MG_3729 copy 2.jpg

“It is very taboo to talk about health insurance. When you’re surface level friends with someone, you’re not just like, ‘Do you have health insurance?’”

“Freelancing can be very isolating.”

Freelancers trust employers/clients more when they find work through personal means and connections.

_MG_3818 copy 2.jpg

“Clients like hiring people who they know. Working with someone who they know and will work well with is important, which is why they prefer referrals.”

Additional responsibilities besides the main work of freelancers puts an emotional toll on them and affects their efficiency. 

We created a User Journey game with three personas to embody what we learned while interviewing subject matter experts and reflect the insights we discovered.

5c670dcee6f219a01ba4ff91_Research Share_
bottom of page